About Shop Unlimited | Live TV Shopping on Sky & Freeview
Welcome to Shop Unlimited
Your ultimate destination for modern shopping, inspiration, and discovery.
We’re not just another online store — we’re a UK-based shopping TV brand, backed by over 100 years of combined industry experience.
Watch live 24 hours a day on Sky 672 and Freeview 97
Or stream anytime and shop online — wherever you are
At Shop Unlimited, shopping is more than just buying products — it’s about discovering something new, expressing your style, and enhancing everyday life. Our carefully curated range spans watches, fashion, beauty, home essentials, fitness, kitchen innovations, and standout jewellery.
Our Mission
Our mission is simple — to help you live better by giving you access to high-quality, innovative products that fit seamlessly into your lifestyle.
Live Shopping, Done Properly
We believe in the power of seeing products in action. Our live broadcast across Sky 672, Freeview 97, and our 24/7 YouTube stream brings products to life — helping you shop with confidence.
Why Shop With Us
A wide-ranging collection designed to suit every lifestyle.
Every product is carefully selected to meet our standards.
See products in action before you buy.
Simple, fast, and seamless checkout.
Support whenever you need it.
Competitive pricing across the board.
Join the Community
Discover something new every day and be part of the Shop Unlimited experience.
Watch live on Sky 672, Freeview 97, or stream anytime online.
Happy shopping.